#Icecat product catalogue how to#
#Icecat product catalogue Offline#

The process is automated and requires minimum time. Gepard Syndicator imports the product portfolio from the client’s and Icecat open catalog.The process of data transformation works as follows: The unique brands’ product content, adapted to Icecat data model requirements, can be seamlessly pushed there and shall be easily accessible to any retailers, seller or buyer. Gepard syndication tools help brands to streamline optimized data to Icecat that is intended to bring more consumer awareness, make the products more easily discoverable and, as a result, drive more sales. It is especially relevant for brands who work with large amounts of product data and have their own well developed data model Often there is a gap with what a content provider expects so Gepard can help to optimize the content automatically and close the gap. Gepard covers the needs of brands in delivering quality product information to Icecat content catalog.

#Icecat product catalogue Offline#

Then, the optimized and syndicated data (adjusted to the structure of a client) is delivered to any required endpoints: online or offline sales channels, platforms, marketplaces. That’s where Gepard comes to the rescue: our clients can access Icecat product information and have it optimized to their private taxonomy and requirements. Sometimes they are so different from what is offered by a content provider that content requires optimization to make it compatible with the internal requirements of the retailer/marketplace. Gepard customers get an opportunity to access the largest open product content catalog, as well as to enrich and optimize the data and receive optimized product content that brings even more business value.Įach retailer/marketplace has its own categorization and taxonomy levels. Starting from day one in 2015, Gepard has been cooperating with Icecat.

#Icecat product catalogue how to#

Icecat & Gepard: How To Get The Most Out Of Your Data Logistics details (EAN/UPC code, product sizes).Basic product data (product launch date, moderation date).Options of related or alternative products.Product specs (standardized specifications for product search and comparison).Multimedia content ( rich product information, such as demo, videos, tutorials, user manuals).Here’s the information that Icecat data sheet contains:

Unlike the usual text-based data, rich content incorporates graphics, video, and audio and provokes the sensory feelings of a potential customer.Įvery day Icecat imports data sheets with rich product information from the sponsoring brands, that later go through data transformation and categorization and can be accessed by its customers. Rich product information is multimedia content that stands out because of its visual features and brings more attention to the product.

With the diversity of product content, it becomes increasingly difficult to keep the buyers’s attention. What Is Rich Content And What Product Data You Can Get With Icecat Icecat product database is constantly updated with the new product specifications, while the company keeps expanding its partnerships with various retailers, brands, distributors, online eCommerce platforms to make sure their customers can access the top-grade rich content, verified and structured, and most importantly, approved by manufacturers. The data users can find product specification content in the industries of Computers & Consumer Electronics, Health & Beauty, Toys & Accessories, Pet Care, Fashion & Lifestyle, Home Appliances, Kids Goods, Home and office supplies, Sports and Entertainment products. As for now, Icecat is producing millions of data sheets on products of more than 27,000 brands. Icecat: The Way To Becoming The Biggest Open Product Catalogįounded in 2001, Icecat launched its open product catalog in 2005 and kept expanding its cooperation with the supporting brands. Its multimedia content hub offers manufacturer-approved product assets, standardized according to global requirements and ready to be seamlessly integrated into your webshop. Icecat’s goal is to optimize eCommerce processes through one product catalogue. Icecat is a worldwide product information publisher and syndicator, producing millions of product data sheets that can be accessed and distributed to numerous online and offline sales channels.